AEO Studio · Intelligence
Perspectives on AI, perception and the future of B2B visibility.
Destaque
AI Perception · Mai 2025
AI systems classify companies based on the signals they can retrieve. In regulated sectors, the most important signals are often the hardest to find. Here's the gap, and why it's getting more expensive.
AI Perception · Abr 2025
When a buyer asks an AI for vendor recommendations, the shortlist is built in seconds. Understanding what drives inclusion - and exclusion - is now a commercial imperative.
Strategy · Mar 2025
AI retrieves what it can find and understand. Most companies structure content for humans. The gap between the two is where AI misrepresentation starts.
Sector Focus · Fev 2025
Core banking vendors face a specific challenge: they serve a regulated, expert audience - but AI describes them for a general one. The result is systematic underrepresentation.
Sector Focus · Jan 2025
In cybersecurity, the cost of an AI misrepresentation isn't just a lost deal - it's a credibility signal to procurement teams who treat AI answers as a first filter.
Research · Dez 2024
We tested 40 regulated B2B companies across Google AI Overview and compared results against their own website content. The gaps were consistent - and revealing.
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