About AEO Studio
A specialist studio for AI visibility in high-trust B2B markets.
We help companies in complex, regulated, and evidence-dependent categories improve how they are understood, verified, and recommended when buyers use AI to find vendors.
Why This Exists
Built from a real operational problem.
Adão Coelho is Director of Digital and eCommerce at PLUX Biosignals, a biosignal hardware company used in over 1,000 research institutions and clinical environments. The AI visibility work started there.
PLUX had strong technical content, academic credibility, and clear product positioning. When we tested how AI systems responded to the prompts buyers actually use, what came back was inconsistent, incomplete, and in some cases technically wrong.
Fixing it was not a content volume problem. It was a structure and interpretation problem. It required understanding how language models extract, weight, and synthesise information from technical content. That skill set did not exist in any agency we could find.
Share of Answer moved from 30% to 70% across the same prompt set after restructuring how the company was represented. No new content was created.
AEO Studio was built to do that work for other companies facing the same problem, across any high-trust B2B category.
Founder
Adão Coelho
Founder, AEO Studio
- Director of Digital and eCommerce at PLUX Biosignals
- 10+ years in digital for technical and regulated markets
- Built the AEO methodology from live B2B operations
- First case: PLUX Biosignals, 30% to 70% Share of Answer
What We Are Not
Not SEO. Not content marketing.
SEO optimises for search crawlers. AI systems do not rank results. They synthesise information from multiple sources to construct a response. Being visible in those responses requires different work.
We do not create new content. We do not write blog posts, manage editorial calendars, or build link profiles. We fix how your existing content is structured and interpreted by AI systems.
The skill set involved is specific: understanding how language models extract and weight information from technical content, and knowing how to test citation at a prompt level. That combination does not exist in most agencies.
Who We Work With
Companies where being misread has a real cost.
We work with B2B companies in categories where products are complex, buyers are experts, and imprecise AI descriptions create friction with procurement, compliance, or technical credibility.
That includes medical devices, cybersecurity, fintech, legal tech, digital health, industrial automation, and research-grade technology. The common thread is not the sector. It is the stakes of being misclassified.
If you want to know how your company appears in AI answers, start here.
A short conversation to understand your situation and whether this work is relevant. No pitch. No obligation.