AI Buying Insights
Practical thinking on Agentic Commerce, AI-driven buying and B2B product strategy for technical companies.
Why AI Search Is Not Just SEO With a New Name
The shift to AI-assisted buying requires a fundamentally different approach to how products, companies and offers are structured and described.
Read more →How to Prepare a Technical Product Page for AI-Assisted Buying
Technical buyers increasingly rely on AI systems to evaluate and shortlist suppliers. Here is what your product pages need to do to support that process.
Read more →The Buying Journey Is Becoming AI-Assisted
From initial research to supplier shortlisting, AI is now involved at every stage of the B2B buying journey — and what this means for how companies present themselves commercially.
Read more →What Is Agentic Commerce Transformation?
A clear explanation of the category, what it covers, and why it matters for technical B2B companies preparing for AI-driven buying.
Coming soonWhat Is Programmatic AEO?
How to systematically structure and publish content that makes your company and products legible to AI systems at scale.
Coming soonAI Discovery: How Answer Engines Understand B2B Companies
A look inside how AI systems process, summarize and recommend companies — and what determines whether your business is included.
Coming soonWhy AI Systems Fail to Recommend Technical Products
The specific content and structural patterns that make technical products hard for AI systems to understand and recommend.
Coming soonAgentic Commerce Readiness Checklist for B2B Companies
A practical checklist to assess how prepared your company is for AI-driven buying across discovery, product content and buying experience.
Coming soonProduct Content Architecture for AI-Assisted Buying
How to structure your product information, catalogue and technical documentation so AI systems can accurately represent and recommend what you offer.
Coming soon